Lead Generation on YouTube
About 78 per cent of small businesses have used YouTube for marketing purposes.
To date, videos are the fastest-growing type of content on the web.
IT and software companies can harness the conversion powers of video content by producing a good mix of tutorials and marketing videos.
That’s huge! Here are some fantastic ways to tap into the power of video traffic using YouTube.
Create a YouTube Channel.
A single video is not enough. You have to come up with regular high-quality video content to keep your audience’s attention. Creating a YouTube channel will help you organize what you publish and help users find your content.
Create top-quality content.
Make sure your video content is something worth sharing. Keep your videos short, informative, and entertaining and people will talk about it for months. Don’t limit yourself to tutorials. Even if you’re selling technology, there are many ways to spin it to make things more interesting.
Use keywords in the video title.
A good video title does half of the job of getting your audience’s attention if they happen to come across a social link. But adding keywords to your video’s title will help people find it if they’re simply firing up a Google search.
Add relevant links to your YouTube videos.
Embedding a URL that leads to your company’s landing page or Facebook page is a good way to lead your audience from one social media platform to another. If a viewer wants to learn more, don’t make it hard for them to get to your site.
Serialized videos.
If you have a social media campaign, supplement it with YouTube video content and release it as a series. This is a good tactic to engage your visitors and followers multiple times.
Share! Don’t depend on YouTube alone.
Share the videos across all of your social media channels to generate more leads from various touchpoints.
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